Luke Tipoki
Luke is a father, son and husband of Ngāti Kahungunu ki Wairoa and Ngati Hine Hika descent. He is also a business owner in South Wairarapa, with an academic background in business studies, history, politics and international relations.

You say Kai-kura, I say Kaikōura – why your inability to pronounce Māori place names pisses me off
We all agree about Māoritanga's vital place at the heart of New Zealand culture – so why, asks Luke Tipoki, are we so relaxed about letting incorrect Māori pronunciation slide?