A collage of five book covers about Jacinda Ardern, including biographies, a memoir, and guides, all featuring her photo and name prominently on each cover, set against a blue background with question marks.
She contains multitudes

PoliticsJune 9, 2025

A different kind of memoir? Five fake Jacinda Ardern books, read and reviewed

A collage of five book covers about Jacinda Ardern, including biographies, a memoir, and guides, all featuring her photo and name prominently on each cover, set against a blue background with question marks.
She contains multitudes

Generative AI can do anything these days, including, it would seem, write the former prime minister’s hotly anticipated memoir. Mirjam Guesgen dives into this curious new literary genre.

Jacinda Ardern’s memoir, A Different Kind of Power, has been described by The Guardian as “a strikingly different kind of political memoir” and “often funny, compulsively readable and intimate” by The Listener. The Age reviewer, Jenna Price, said she’d cried twice by the time she reached page 60.

Excited to spend my evenings being let into the inner sanctum of Ardern’s thoughts and hopes, I hurriedly opened my Amazon page to get my hands on a copy (yes, I have Amazon because I live in Canada and have succumbed to the wiles of capitalism). 

But as well as being met by the expected black, white and fluorescent yellow cover, I came across half a dozen other versions of the book, all published around the same time as Power’s release. Jacinda – or someone who looks vaguely like her –beamed at me from the covers, inviting me to glean the many facets of her life through these pages. I’ve never downloaded a veritable shelf of Kindle books faster.

What follows is my review of a selection of these works.

Jacinda Ardern Memoir: Navigating Different Kind of Power between Politics and Family

By Luiz Goncalves

“Who is Jacinda Ardern?” That’s the question at the heart of this “unauthorised memoir”. I’m not sure the author knows what memoir means but that’s beside the point because, according to Goncalves, “Ardern’s story is one that needs to be told.”

By the end of the introduction, I can feel Goncalves’ deep admiration for Ardern – in a kind of fake, robotic sense. He’s writing this because he’s moved by her story and wants to give us a fuller picture of her life. 

Unfortunately, Goncalves doesn’t deliver on his goal. The book reads like one of those terrible essays you wrote in high school, parsed with such choice phrases as “another significant moment” and “one memorable moment”. It feels like you’re reading a resume, padded out by clichés. 

Perhaps that’s because this Luiz Goncalves, author, is either a roof inspector in Montreal, a Spanish and Portuguese lecturer at Princeton (unlikely), or a visually impaired runner. 

I’ll give it to Goncalves though, he does have a way of turning the most mundane occurrences into literary page-fillers. Take the time that Ardern noticed that someone had stolen from her school tuck shop (did this even happen? I don’t know). He waxes lyrical about the incident for no fewer than two paragraphs and describes it as an example of Ardern’s moral compass. “… ultimately … prioritizing justice over social popularity”.

My favourite chapter was the riveting one on her net worth. Don’t be fooled, would-be reader! This isn’t a recital of basic facts and figures. It’s a way for the author to show you how her modest earnings are a testament to her career in public service. 

Goncalves concludes by posing the question, “What if there were 10 Jacinda Arderns, or even thousands?” (There certainly are around 10 fake books about her.)

Rating: 7 out of 10 large language models. Short and sweet. Not as short and sweet as Arderns Wikipedia page, which eerily has many of the same details…

Two book covers about Jacinda Ardern. The left cover is minimalist with yellow and gray text. The right cover features Jacinda Ardern smiling, with bold text and a black-and-yellow color scheme.
Jacinda Ardern Memoir and Power with Kind Purpose: The Jacinda Ardern Story

Power With Kind Purpose: The Jacinda Ardern Story

By Amanda Humper (or Eleanor Riggs?)

I was nervous about Googling this author’s name, which appears in the Amazon listing but not on the cover, for some reason, for fear of what might pop up. Thankfully there is no Amanda Humper, so I needn’t have worried. But maybe it was Eleanor Riggs who wrote this book, as the cover would suggest… 

Regardless of the author, I’m immediately drawn into this rendition of Ardern’s story. The table of contents has been left completely blank, imbuing a sense of mystery into the whole thing.

Humper’s (or is it Riggs’?) goal in writing this account is to “provide a comprehensive, nuanced account” that “avoids hagiography”. It certainly does that. The chapter on Ardern’s first term is so detailed, in fact, it’ll have you asking, “is this a white paper or a novel?”. If you want a blow-by-blow breakdown of all political policies that Ardern was involved in, then this is the book for you!

The author does find space, however, for some colour in their storytelling. For example, the Whakaari/White Island eruption is described in gripping detail as “a very significant event”. 

They also do a good job of making sure you know just how important this long list of facts and biographical details is, by adding phrases like “had a profound impact”, “shaped” and “marked a significant milestone” in almost every paragraph. 

A final interesting detail is that this memoir directly references Ardern’s real 2025 memoir, stating that it “cemented her power” – even though this book was published four days before the release of A Different Kind of Power.

Rating: 5 out of 10 policy study guides. Too detailed for me.

Prime Minister Movie Guide: Jacinda Ardern’s Journey Through Tragedy and Triumph

By Gregory J Edwards

The cover of this book is what prompted me to purchase and review it. It features a solemn-looking Ardern (eeerr…) covered with what appear to be strange news article headlines and photographs. The longer I look at the tortured faces and garbled words, the more scared I become.

This book starts off strong and it almost makes me feel like I’m reading a real book. I’m not sure where the movie part comes in though. I’m confused, but push on.

By page nine, the text reads, “this makes the 2025 documentary Prime Minister more than just a chronicle of what happened”. Ah. This is based on the Sundance film released in January 2025. My fault.

Rating: 0 out of 10. Not ADKOP book.

Side-by-side images of two book covers about Jacinda Ardern. The left shows a fake Jacinda, serious, with film scenes overlayed; the right shows her smiling in a red blazer, with "Jacinda Ardern Biography" in bold text.
Prime Minister Movie Guide (‘The longer I look at the tortured faces and garbled words, the more scared I become’) and Jacinda Ardern Biography

Jacinda Ardern Biography (Biographies of the Famous)

By Famed History

I was excited to review this book because it’s the latest instalment in a series of biographies that also includes other great leaders like Nancy Pelosi and Buffalo Bill. Surely this publisher knows what they’re doing. 

They really built my expectations, too. In the introduction I’m told that “this is more than just a story” and to “get ready to be touched, challenged, and uplifted”. Alright Famed History, let’s go! I’m psyched. 

And in a way, they deliver on this promise. This is certainly the most grandiloquent of the books I reviewed. Ardern is described as someone who “saw people as individuals, not numbers” and “a child who believed the softest voice could bring about real change”. Maybe these are the tear jerkers that Price mentioned? 

But the emotive language isn’t reserved for the fine print. Famed History has a way with words when it comes to chapter titles, with such greats as “Dreams Beyond the Horizon” and “A Leader in Lockdown”.

Every description in this book is cranked up to 110. Murupara, for example, one of the towns of Ardern’s youth, is described in a way that makes it sound like 1970s Harlem (yes, I concede that there’s been a history of gang violence there). In another section, Famed History describes Ardern’s transition out of high school: “While others looked for careers focussed on wealth and prestige, Jacinda looked inwards. Her calling was about purpose… she enrolled… to study communication.” The same goes for her journey through politics: [We’re about half way through her political story at this point, having read about her numerous involvements in local and international politics] “what followed was a story few could have predicted”.

With so much tension and drama throughout, you might wonder how such a book could end. Well, with a request by the author to give the book a good review if you liked it.

Rating: 9 out of 10 tear-sodden tissues.

A woman in a blue blazer wears a necklace reading "Kindness." Text above her says "Leading Quietly." To the right, it reads, "How Jacinda Ardern Changed the World." Below, the author is listed as Gordon D. Flyn.
The Kindness necklace is a nice touch

Leading Quietly: How Jacinda Ardern Changed the World

By Gordon D Flyn

Since Prime Minister Movie Guide was a bust, I decided I needed to review one more Ardern memoir. Did I pick a lovely short read to ease my tired, Kindle-dried eyes? No, dear reader, I did not. I picked the longest book I could find. 

How did this book fill double the amount of pages as many of the previous works? The answer lay in repetition and a seeming lack of any kind of chronology. It haphazardly jumps from a summary of how Ardern handled the Covid-19 pandemic on page 20 back to details of her birth on page 22. 

In case you get reading whiplash, Flyn (with one n) makes sure to repeat everything at least twice, so you can piece the story together. He also conveniently bolds certain words and phrases throughout the book, and summarises key points of particular chapters with handy bullet-point lists. Confusion problem solved.

One thing that Flyn does well is providing detailed portrayals of Ardern’s communication strategy (including how she used social media and other “modern technology”); what it was like working in a coalition government; and reactions to her resignation from around the world – all areas the other books I read didn’t touch.

Flyn also makes it very clear that this is not A Different Kind of Power. It’s better. On page five he writes that this book seeks to answer a different set of questions. Questions like: how does a small town girl come to redefine global expectations?

In chapter nine, Flyn provides the reader with a review of ADKOP (a book within a book!) He once again reiterates that this biography will delve deeper than that other paperweight. Sadly, we’re 91% through this book already, leaving little time for Flyn to deliver on his promise. 

The book finishes with six pages of appendices, selected quotes, awards and further reading. In case these 126 pages weren’t enough.

Rating: 3 out of 10 progress check-ins. I couldn’t wait to be done with this.

Three book covers featuring 'Jacinda Ardern': the first is a photo of the real Ardern, with her smiling in a black blazer, the second is a black-and-white portrait of a fake Ardern, and the third shows another fake Ardern in red with the title “Jacinda Ardern’s Path to Power” in bold green text.
Three other fake Ardern books that were not reviewed but are no doubt solid reads (a missed opportunity to use ‘From Morrinsville to Memorability’, surely)

Afterword

I ran random sections of these books through ZeroGPT, an AI detection tool, and all were found to have been made by generative AI. Some were up to 98.7% AI-written. 

These books are part of a growing slew of AI-generated books scamming would-be readers. They are released around the same time as a highly anticipated book and try to profit off the hype by getting people to download them accidentally. 

My review of this phenomenon: another example of generative AI diluting and disrupting the media landscape. 0 out of 10.

‘Media is under threat. Help save The Spinoff with an ongoing commitment to support our work.’
Duncan Greive
— Founder
Keep going!
A collage of images from the Aotearoa Music Awards including Stan Walker and Chris Bishop, with headlines discussing Chris Bishop's comments at the awards

OPINIONPoliticsJune 5, 2025

What was Chris Bishop thinking? An earnest attempt to figure it out

A collage of images from the Aotearoa Music Awards including Stan Walker and Chris Bishop, with headlines discussing Chris Bishop's comments at the awards

It’s an objectively crazy way to behave. But I kind of get it, writes Duncan Greive.

This time last week, Chris Bishop was having an awesome day. A massive NZ music fan, heading to the big awards show – a great night ahead of him. I saw him there, standing alongside his colleague Paul Goldsmith, next to the bar during the intermission. Bishop looked like he was having an excellent time, though to be fair everyone did – the awards are huge and informal and a great night out. 

As we now know, the fun wouldn’t last for Bishop. Within a couple of hours he’d muttered derisively during a performance by Stan Walker and had a confrontation with Don McGlashan, a singer and songwriter so universally beloved that both Newstalk ZB and RNZ, which agree on very little, describe him as a national treasure. By the following day, Bishop’s comments had become the biggest news story to emerge from the awards in years, and Bishop no doubt deeply regrets not keeping his opinions to himself. In the week since, he has stood by his statements on the night but acknowledged, both to media and to the prime minister, that he “should have kept my thoughts to myself”.

Bishop confirmed to RNZ that he’d said something about “performative acclaim” during Walker’s performance and referred to it as “a load of crap”. It was poor timing. It was also just plain wrong. Walker’s performance was one of the highlights of the night, a soaring ballad (he is becoming New Zealand’s Celine Dion – a huge compliment, to be clear) which really took flight when the room filled with supporters waving Toitū te Tiriti flags, prompting an outpouring from the room. This seems an open and shut case, and I’m not here to defend Bishop – that would be almost as foolish as his behaviour – but there are mitigating circumstances which feel material to the current public prosecution. 

1. Toitū te Tiriti is a complex organisation

Stuff political editor Luke Malpass once adroitly observed that the Green Party likely scoop up a non-trivial proportion of its votes from people who feel a general dread about the climate and environment, and feel marginally better by giving the party their vote, and don’t look much deeper into the policy platform or what they most emphasise. There’s a similar phenomenon at work with Toitū te Tiriti. It’s both a phrase and an organisation, a sentiment and closely allied with a specific parliamentary party.

The phrase is well-supported, with more than seven in 10 New Zealanders endorsing the idea of “harmonious race relations through honouring te Tiriti”, according to polling by the Human Rights Commission earlier this year. At a guess, Bishop is one of them, as among the most prominent and unambiguous members of the liberal wing of the National Party.

However, Toitū te Tiriti is also an organisation, one which achieved an awe-inspiring level of support during the hīkoi mō te Tiriti earlier this year. The organisation created a vast, countrywide response to both the Treaty principles bill and what supporters perceive as a large number of policies which go against the spirit of te Tiriti. 

But while the support for that general idea is broad and will necessarily include voters for a number of parties, the organisation Toitū te Tiriti has deep ties to Te Pāti Māori, most notably through one of its key organisers, Eru Kapa-Kingi, a teaching fellow at the University of Auckland who stood unsuccessfully for parliament in the 2023 election on Te Pāti Māori’s list. Supporting the phrase is one thing, supporting the organisation another, and knowing how to practically apply it across society and politics is, to put it mildly, complicated. This is likely what Chris Bishop was trying and failing to express in the moment.

2. Arts and culture has a near total lack of representation for right wing politics

Labour’s Willie Jackson is not wrong in his statement on the Chris Bishop affair. Look around the world, people have been doing that for years. Whether it’s Bob Marley, Bono, whatever, it’s been happening, it’s not like something new. He should talk to his Shihad heroes, ‘cause the lead singer there’s got pretty good politics too.” The phrase “good politics” is telling there, but likely to be something the vast bulk of the music awards crowd endorses.

I am old enough to have been to music awards since Helen Clark was prime minister. She received cheers and appeared on stage, with (mostly) undivided affection from the crowd. Over the years the likes of Chlöe Swarbrick and Jacinda Ardern, before and after their elevation to party leadership, have been largely lauded while in attendance. One notable exception was Homebrew’s Tom Scott, who condemned Ardern for not visiting Ihumātao during the occupation – essentially a criticism of a centre left prime minister from the left, asking for a more explicitly leftist position. 

‘Media is under threat. Help save The Spinoff with an ongoing commitment to support our work.’
Duncan Greive
— Founder

Bishop is manifestly a very genuine fan of New Zealand music. He regularly goes to shows, buys t-shirts, advocates for it whenever he can. He attended multiple dates on the final Shihad tour. He is its most prominent and present champion within the National party, perhaps the biggest fan the party has ever had. He will also not be unaware of the general politics of not only musicians, but arts and culture makers and workers more broadly. But he shows up and attempts to present an acceptable face of a party and a broader worldview which is anathema to many fans and almost all makers in the rooms he frequents.

Where culture and politics collide

What likely boiled over in Bishop is the tension which is always present and rarely voiced in these discussions. Music, TV, film, arts and culture in New Zealand receives a significant amount of support from central and local government. It’s not enough, and it’s not a huge amount compared to some other countries. But it comes from all taxpayers and ratepayers, which naturally includes many people who hold differing political views. Who might believe in toitū te Tiriti (the sentiment), but not the particular ambitions and ties of Toitū te Tiriti (the advocacy organisation) as a microcosm of the broader goal.

So Jackson is right, music has always been political. And Bishop was wrong: neither Walker’s performance nor the emotional heft of the arrival of the Toitū te Tiriti flags and supporters in the room was “a load of crap”. It was the undeniable emotional heart of the evening. But the Aotearoa Music Awards are publicly funded, and streamed on both TVNZ and RNZ. To have something so close to a party political moment within them would rankle those who don’t share those politics. To put it another way, imagine Groundswell or Family First, neither of which are as party aligned as Toitū te Tiriti, showing up and the reception they would receive.

It’s part of an increasingly explicit and party political alignment of our cultural figures, particularly in these fractious times, where performers can feel contemptuous of the views of those who are elected to represent them. While arts funding does wax and wane according to different governments, the idea that it should exist has endured for decades. When it goes beyond statements to specific party-aligned organisations, the bipartisan support for such funding might become more contested. Not to mention its broad appeal, inside and outside of parliament.

To be clear, all this doesn’t excuse Bishop’s outburst. But it might go some way to explaining it.